get ready for LIVE Training at Dr. Toby Potter's

✅ THE ROADMAP:
The 12-month governance protocol to replace 'hustle' with 'systems' and secure your legacy.
✅ THE ENGINE:
The exact operational moves required to double your capacity and execution speed—without doubling your hours.
✅ THE NETWORK:
Direct access to capital allocators and the 'Builder Class'—not just other founders
WE DO NOT SELL "INFORMATION." WE INSTALL INFRASTRUCTURE.
The "Empire" OS Framework:
Discover the daily decision-making framework that eliminates 'shiny object syndrome.' You will leave with the blueprint for how high-level operators filter noise and lock on True North.
The Minnow Pool "Buy Box":
Stop guessing what investors want. We will reveal the exact 'Buy Box' criteria used by the Minnow Pool, so you know exactly what a 'fundable' business looks like before you apply.
The Wealth Defense Strategy:
It’s not just about making money; it’s about keeping it. We will audit the common vulnerabilities in most founder structures and show you the legal 'moats' required to protect your legacy.
The "War Room" Access:
You are entering a room with Dr. Toby Potter and his advisors. This isn't a lecture; it's a download of collective wisdom from Builders who have already paved the path.
The "Sovereign" Capital Model:
Stop playing small. We will break down the capital allocation models used by ultra-high-net-worth individuals, giving you a clear vision of how the wealthy actually structure their portfolios.
The Stewardship Protocol:
Move from 'hustling' to 'stewarding.' We replace the grind with authority, teaching you to lead with a posture that attracts high-level opportunities (and capital) naturally.


The businesses that raise capital are rarely the ones with the best ideas.
They are the ones with structure, discipline, and repeatable execution.
Inside the Unshakable Ecosystem, founders who demonstrate those qualities will be considered for deeper opportunities — including a private, application-only evaluation arena known as the Minnow Pool.
During the event, Dr. Toby Potter will breakdown what readiness actually looks like — and why most business owners never reach it.

This is not a seminar for tourists. It is a war room for builders.
the qualified
THE FOUNDER: You have revenue, but you don't have freedom. You are the bottleneck.
THE OPERATOR: You are done with "hustle." You are ready to install Governance and Systems.
THE STEWARD: You aren't just building a business; you are securing generational wealth.
THE CANDIDATE: You want to prove you are ready for the Minnow Pool.
the unqualified
THE TOURIST: You are just here for "motivation" and a dopamine hit.
THE GAMBLER: You think capital will fix your broken business model. (It won't).
THE HOBBYIST: You start things, but you lack the discipline to finish them.
THE VICTIM: You blame the market for your lack of results.
Whether you’re a founder, a professional, or someone tired of leaving potential on the table, The Becoming Unshakable Event will give you the tools and mindset to stop competing and start dominating.
Your Guides In The Room

Dr. Toby Potter
Founder, The Unshakable Investor & Business Private Capital Strategist
- Lead Host -
Dr. Potter does not deal in motivation; he deals in infrastructure. As a strategic investor and advisor, he evaluates businesses on one metric: Readiness. He is in the room to dismantle the chaos in your operation and install the systems required to scale and secure generational wealth.

Randy Goodwin
Leadership Coach & Organizational Culture Strategist
Randy Goodwin is an accomplished actor, producer, and founder of Fallen Giant Films, a production company dedicated to creating powerful, purpose-driven stories that inspire, challenge, and uplift audiences. With a career spanning film, television, and faith-based media, Randy is known for bringing authenticity, depth, and emotional resonance to every project he touches.
As both a performer and creative visionary, Randy uses storytelling as a tool for transformation—amplifying messages of resilience, redemption, and hope. Through Fallen Giant Films, he is committed to producing content that not only entertains, but also sparks meaningful conversation and lasting impact.
Beyond the screen, Randy is a passionate advocate for purpose-driven leadership and creative excellence. His work reflects a deep belief in using art as a catalyst for change, empowering individuals to rise above adversity and step fully into their potential.

Dr. Ruben West
Global Leadership Strategist & World Civility Ambassador
Dr. Ruben West is a dynamic global leader dedicated to advancing socioeconomic progress through strategic collaboration and purposeful innovation. As a World Civility Ambassador, he champions positive change by bridging governments, businesses, and communities to create sustainable growth and long-term impact.
With a background in entrepreneurship and international partnership development, Dr. West has played a key role in brokering cross-border initiatives that drive economic opportunity and empower emerging leaders. His work focuses on helping organizations and governments navigate complexity, build meaningful alliances, and implement solutions that strengthen both people and institutions.
Driven by a commitment to service, civility, and global advancement, Dr. West continues to lead with vision—equipping individuals, organizations, and nations to thrive in an increasingly interconnected world.

Anthony Russo
Leadership Speaker & Performance Builder

Brenda Ring Wood
Founder of BTBY • Global Empowerment Leader

Dawna Campbell
Wellness Strategist & Transformational Speaker

Andrea Gomez
Leadership & Personal Development Speaker

Santo Stephens
Purpose-Driven Leader & Transformation Facilitator

Charlotte White
Speaker & Leadership Guide
8AM - 9AM......Check In
9AM - 12PM......War Room Speaker Panel
12PM - 1PM......Lunch (Provided)
1PM - 5PM......War Room Speaker Panel
5PM - 6PM.....Networking
6PM - 8PM......VIP Dinner with War Room Advisors (VIP Tickets ONLY)
9AM - 12PM......The Governance Audit & Empire OS Installation
12PM - 1PM......Lunch (Provided)
1PM - 5PM......The Hot Seat: Deal Dissection & Capital Readiness
This exclusive workshop is designed for those ready to build conviction, clarity, and long-term strength in both life and capital. Hosted by Unshakable Investor, the session goes beyond tactics— grounding participants in disciplined thinking, resilient strategy, and decision-making that holds under pressure.
This is where confidence stops being motivational and starts being structural.

Early Bird Special! - $197
SPECIAL OFFER ENDS JANUARY 14TH, 2026
Admission to the live event
Lunch included
Room block info after registration
General Admission - $497
Admission to the live event
Lunch included
Room block info after registration
VIP Experience - $5000
All General Admission benefits
VIP seating (front row)
Spouse/Business Partner Access Included
Private VIP Dinner with speakers
Behind-the-scenes access & private photos
Direct Eligibility Review for The Minnow Pool
The Empire OS Pre-Installation Kit

"It has been a privilege to work with The Unshakable Investor group. What truly sets this mentorship apart is its holistic approach—it’s not just about making money in real estate, but about genuine care for people. The focus is on developing well-rounded individuals: spiritually, mentally, and physically.
The mentorship is designed to help us identify and address the personal and professional roadblocks that lead to stagnation. We are challenged with the 'tough love' needed to push past our comfort zones, ensuring no excuse hinders our growth. A core theme, which I deeply value, is that the concepts are rooted in biblical, kingdom principles that help break down strongholds in our lives.
I highly recommend this group to anyone seeking accountability and a transformative challenge to grow both personally and professionally."

Courtney Currie - Founder of The Kid Connection
Dr. Coffee Cup Chuck - International Speaker
Anthony Russo - Double Down Speaking
Jason Antalek - Architect of SoulTrium
John Avocado - Speaker and Coach
Brenda Ring Wood - Founder of Becoming The Better You
Latate Wilson - Retired Military Veteran
Brain Ramey
Kevin Wilson - CFO of BTBY

Toby Potter is the real deal. He is a world-class transformational leader and a faith-driven performance strategist with deep expertise in real estate, leadership, and personal mastery.
He is direct, grounded, and impossible to ignore. His message of discipline, clarity, and unshakable leadership inspired our team to take immediate action — not just emotionally, but structurally.
Toby has spoken to our team multiple times, and every session delivers practical tools, renewed purpose, and a serious call to excellence. His impact lasts long after the applause. I’d bring him back anytime.
Hugh Hilton
Founding Partner of A&M CapRE


I’ve brought Toby Potter in to speak and train our leadership teams on multiple occasions.
His presentations are powerful, deeply rooted in real-world experience, and deliver the kind of lasting change today’s organizations truly need.
Toby has a rare ability to deliver hard truths — especially around discipline, focus, and accountability — in a way that challenges without shaming, and inspires without hype.
If your organization is serious about embracing change, raising its standards, and building resilient leaders, I wouldn’t hesitate to recommend Toby Potter.
Dr. Clyde Rivers
Founder and President of iChange Nations


Dr. Toby Potter delivered a powerhouse keynote at our Nairobi, Kenya conference that left every attendee buzzing with inspiration.
His blend of razor‑sharp insights, dynamic storytelling, and genuine humility made complex ideas not only accessible but irresistibly actionable, and his effortless rapport with a diverse, multinational audience turned a typical session into a shared experience that resonated long after the applause.
If you’re looking for a speaker who can elevate your event, spark meaningful dialogue, and leave a lasting impression on delegates from all corners of the globe, Dr. Potter is the compelling, high‑impact choice you need.
Dr. Ruben West
World Civility Ambassador

This experience is for leaders, entrepreneurs, creators, and builders who are ready for clarity that leads to action. If you value depth, integrity, and responsibility over hype, this room is for you.
No. This is not a hype session or a pitch-fest. While opportunities may be shared, the primary focus is grounding clarity, strengthening leadership, and helping you leave with decisions you can act on immediately.
Tickets are non-refundable but fully transferable. If your plans change, you may give or sell your ticket to someone else.
No. This experience is intentionally designed for the room. Presence, interaction, and in-person energy are core to the impact of the event.
Business casual or confidence-first attire is recommended. Bring something to take notes and a willingness to engage honestly.
I consent to receive marketing calls and text messages from The Unshakable Investor at the phone number provided, including calls sent by autodialer or artificial/pre-recorded voice. Consent is not a condition of purchase. Message and data rates may apply. Reply STOP to opt-out.

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